Posts Tagged ‘Twitter’


#Beckham #H&M #Superbowl sets Twitter on fire and some get burnt

In Social networks,Twitter on February 15, 2012 by tecnologyantivirus Tagged: , , , , , ,

Published by Leyre Velasco

Journalists, politicians, singers, writers, actors and actresses, more and more people from all sections of society join Twitter to share their life with the rest of the world. Some write directly what comes into their head, without help or supervision of an expert in social media.

Are they really aware that, due to the nature of the Twitter network, they are taking major risks? The most notorious one: being wrong … publicly. Being famous, your reputation is at stake. It’s like when a politician is betrayed by a microphone taping “off-the-record” conversations. On Twitter, what you say, how you say it and when you say it, matters. The image of these personalities can get easily damaged to a greater or lesser extent.

The reasons are varied. From blatant typos, lack of general knowledge, unfortunate expressions to, in the worst case scenario, incendiary and offensive tweets to the community.

Let’s take a look at a few curious examples:

  • Lautaro, the younger brother of Gonzalo Higuain, Real Madrid player, recently wrote a strong message against Jose Mourinho in the social network. Soon afterwards, the message was deleted, but by then, it was too late. This is what happened: A day before the second leg match between Barcelona and Real Madrid, when his girlfriend asked him on Twitter about the possible departure of Mourinho from Real Madrid, he replied: “It’s the best thing he could do because he is a son of a .. and a chicken who does not know how to outplay Barca (or words to that effect). Oh, don’t bother looking for Lautaro’s Twitter account because it no longer exists.
  • Alejandro Sanz certainly writes (or used to write) his tweets himself. His blatant spelling mistakes prove this point. As a result of the harsh criticism he received after a particularly infamous typo, the artist quit the social network. Later on, he reflected on it and justified the mistake on the grounds that his finger had played a trick on the computer keyboard. Whatever. Thanks Alejandro for returning to the network. These lapses generate TT which are pricelessly hilarious!
  • But the issue could  get embarrassingly serious. How about what happened to the actor who first got 1 million followers on Twitter? We are speaking about Ashton Kutcher. Months ago, he posted a tweet endorsing the late Jo Paterno, Pennsylvania State University’s American football  coach condemning his firing. Almost immediately, he was inundated with a flood of angry replies. Why? Because the reason behind the sacking had to do with Paterno’s involvement with child abuse. He later deleted the tweet and apologized, but by then the comment had been retweeted so many times, the damage had been done.
  • But, of today’s and probably most recent Twitter faux-pas, on a scale of 1 to 10, the case reported by the prestigious paper The New York Times gets a 10.
    Just imagine the scene: The Superbowl. Advertising on a giant digital, mega-cool screen with stars like Madonna performing or David Beckham’s ad for H&M underwear on full display. A rate of 10,000 tweets per second during the last three minutes of the game.
    Roland Martin, journalist of the CNN, issues the following tweet during the event: “If a dude at your Super Bowl party is hyped about David Beckham’s H&M underwear ad, smack the ish out of him! #superbowl.”
    The reactions of gay rights groups were immediate. So much so that in the end, even after Mr. Martin and CNN issued the pertinent apologies, we can say that the tweet has cost him the job.

Perhaps this is the downside of free expression in the social networks, where everything is under the watchful gaze of thousands of Twitter users who forgive but don’t forget.

In my opinion, spelling errors are revealing yet excusable, especially because the perpetrator, surely out of ignorance, is not even aware that he is making a mistake. Just a consequence of his sheer lack of attention during spelling and language classes at school.

Something of a different nature is when people from a certain position of influence, say journalists or politicians, express hurtful and offensive thoughts. Therefore, this is my recommendation: Think before you tweet.

Now, to which point should you constrain your natural thoughts? Where is the limit of freedom of speech?

What do you think? We invite you to send us your comments, but remember, if we deem them offensive, they will not see the light 🙂 That is the advantage of having a moderated blog. Without acrimony.



Twitter Etiquette

In Twitter,Uncategorized on November 23, 2011 by tecnologyantivirus Tagged: , , ,

Posted by Leyre Velasco

As we have previously said in many posts, social networks enable communication among millions of users from around the globe. And, just like any form of communication, the Internet is a community that has its own form of etiquette. In my own case, I just have to look at how my Facebook friends or the people I follow on Twitter behave to know how to act, as it is users themselves that have made these rules.

Today, we’ll help you avoid the biggest etiquette pitfalls with these tips:

  1. Thank people for their retweets. On Twitter, a ‘retweet’ (or RT) is a previously tweeted message that you share with your followers. It is important to thank for RTs on social media. There are several ways to thank someone for a retweet, and some of them are really funny, as you can see in the following article: 30 Ways to Say Thank You for a Re-Tweet.
  2. Use #FF: On Twitter, keywords are preceded by # symbols (or hashtags). If you tag a user name and then the hashtag #FF or Follow Friday, you are signaling to your followers that you endorse those people and they are worth being followed. Now, if someone has included you in a #FF list, you should give them a #FF recommendation as well, thank them for doing so, or both.
  3. Attempting to follow someone and then unfollow them before they can follow you is considered rude.
  4. Don’t ask your friends for a RT of your tweets. Retweeting a message should be a personal option. If someone likes your tweets, they will retweet them, don’t worry.
  5. Don’t use Twitter to promote yourself. Some people only tweet their own blog posts or use Twitter for their own professional gain only.
  6. Avoid bombarding your followers with tweets that will flood their timeline. Even if you think your tweets are irresistible…

Well, these have been a few tips on Twitter etiquette. I must admit I don’t always follow them and it is not out of rudeness, as I am truly convinced of the value of good manners, but sometimes I don’t have as much time as I’d like to fulfill the protocol to return mentions, retweets or follow fridays. And on the social networks just like outside the net, I don’t think an untimely response is considered good manners 😉

How do you act on the Web?


Social networking safety tips

In Security,Uncategorized on October 21, 2011 by tecnologyantivirus Tagged: , ,

Written by Benjamín Kroitoro, October 2011

At La Piazza we are always committed to giving you the best advice on how to protect yourself from the dangers of social networks and the Internet.

On this occasion, we are giving you a summary of the article published by Benjamín Kroitoro, General Manager of Panda Mexico, in the PC World Mexico magazine

Social networks are fantastic. They allow you to interact with old friends, meet new ones, stay in touch with people from all over the world… but they can also pose serious risks and dangers.
Avoid risks and enjoy social networking sites by following these simple tips:

  • Don’t share sensitive personal information: your phone number, your address or other private information. 
  • Just as you wouldn’t accept a gift from a complete stranger on the street, don’t accept files or anything else you might be offered by email, on the Internet or social networking sites
  • If you have been using email for any length of time, I am sure at some point you have probably received a message from a friend with a text similar to “Just saw this picture of yours. It’s so funny!”. The best thing to do is make sure that the email you have received is legitimate. Ask your friend whether they have actually sent you the message before opening it.
  • Never accept to be friends with people you don’t know. Avoid chatting with strangers. 
  • If you are using a shared computer, make sure you log off completely from any programs you have accessed using a user name and a password. Otherwise, other users could easily access your professional, Facebook or Twitter profiles, etc., get private information like addresses, account numbers or passwords and use them to steal money from you or carry out other malicious activities.  

This may seem a bit repetitive, but remember, prevention is better than cure 🙂

For more tips like these, go to the ‘Internet in Safe Hands’ campaign website:

Read the full article here (in Spanish): Consejos de seguridad para las redes sociales.


If you forward this email…

In Malware,Security,Uncategorized on March 23, 2011 by tecnologyantivirus Tagged: , ,

Posted by Carlos Arias, March 2011

It is not unusual to receive alarming emails warning that your email service will shortly be shut down or your favorite social networking site will no longer be free. It happens to all of us. Also, these messages are usually signed by some big shot in the relevant company…. But, don’t worry!! Fortunately enough, these messages also state that if you forward them to X people, you will be saved from all these calamities.

I am sure most of you have already realized that I am talking about computer hoaxes. A hoax, in computer jargon, is simply a false warning about some danger that really does not exist. They are normally harmless, except when they contain links that take you to a malware-downloading site.

But then the question is: why are you asked to forward them? Well, the answer is this: these chain letters are normally designed to collect email addresses later used to send spam messages, malware or other hoaxes. So, if you receive a message similar to this, NEVER EVER forward it.

Social networks are becoming an increasingly important part of our lives and cyber-crooks are turning to them to spread their creations. Hoaxes are no different, and they are starting to proliferate on sites like Facebook, as shown by the example below:

Another popular scam exploits users’ natural curiosity by offering an application that supposedly allows them to view who visited their Facebook profile or even sneak into other people’s conversation history. Who wouldn’t like to discover other people’s secrets? Fraudsters even offer users the possibility to activate their contacts’ webcam. That is, sheer espionage…

Well, I am sorry to inform that there is no such application, and even if there was, it would be absolutely illegal. If you actually downloaded it, you would become infected and the victim of espionage yourself. The predator becomes the prey!

In short: Don’t believe everything delivered to your inbox. Actually, be very wary of messages you receive from unknown sources. And no, you can rest assured that they are not shutting down Hotmail, and you won’t have to pay for your Facebook account if you don’t forward this message.

Finally, keep an antivirus installed and update it frequently. This is your barrier against spam and phishing.If you are not sure about something during the installation or update processes, don’t leave it for later. Look for the appropriate solution in the support forums available to you for any queries you might have.


My BlackBerry and me

In Uncategorized on May 5, 2010 by tecnologyantivirus Tagged: , , , , , ,

Published by Ana Etxebarria, May 5th, 2010

For work reasons, I need to have my BlackBerry turned on in a 24x7x365 mode. But when did my BB and I become one?

Recently, while I was away with my family for a few days, my BB passed away. It was terrible! I didn’t know what to do! My friends tried to revive it: some of them said it was best to reset it, others wanted to throw it down the toilet and a few suggested taking the battery out, but they all agreed that a couple of days without a BlackBerry would do no harm. They even suggested I should try to enjoy the peace and tranquility. What peace?  I couldn’t read my mail, receive or make calls, send text messages, access Twitter or Facebook…

I finally gave up and accepted my new 1.0 situation, and I must admit that once the initial shock was over, it wasn’t that bad. However, I began to realize that I had probably become a CrackBerry addict, that what I had seen on TV was true and that the number of times a day I checked whether the red light was on exceeded health & safety limits.

I will not part from my BlackBerry (I can’t and don’t want to), but I think we should reach a deal by which we both have our own space and a bit of privacy.

If it hits home, I would like to receive your comments. I also admit constructive criticism. Finally, here is an instructive video which I hope makes you smile 🙂


Mi BlackBerry y yo

In General on May 5, 2010 by tecnologyantivirus Tagged: , , , ,

Publicado por Ana Etxebarria, 5 de Mayo, 2010

Por mi trabajo me veo obligada a llevar mi BlackBerry conmigo todos los días del año, digamos que está encendida en modo 24*7*365. Pero, ¿en qué momento mi BB y yo pasamos a ser una única entidad?…

Recientemente, mientras pasaba unos días fuera de casa con mi familia, la BB pasó, sin avisar, a mejor vida. ¡Qué momento más trágico! No os imagináis la taquicardia y sudores fríos que me entraron ;-P.  Puse a todos mis amigos a intentar resucitarla, y mientras unos decían que lo mejor era resetearla, otros preferían que la tirara por el váter, otros que sacara la batería, pero todos ellos coincidían en que por un par de días sin BlackBerry no me iba a pasar nada. Incluso se atrevieron a decir algo tan ¡descabellado! como que intentara disfrutar de ese momento de paz. Pero, ¿qué paz? Si no podía hacer nada con ella… Ni leer el correo, ni recibir llamadas,  ni hacerlas, ni enviar sms, ni Twittear, ni cotillear en el FaceBook  ¿Paz?… Pero si solo me faltó hacerle el boca a boca…

Finalmente, no tuve más remedio que resignarme a mi nueva situación 1.0 y reconozco que, una vez pasado el síncope inicial, la experiencia no fue tan mala. Pero, la anécdota me llevó a pensar que era muy probable que me hubiera convertido en una CrackBerry, que eso que tantas veces hemos oído por la tele podía ser cierto, y que si contara las veces que a lo largo del día, miro a ver si tiene la lucecita roja encendida, superaría todos los límites recomendados por Sanidad.

No voy a dejar de vivir con ella, no puedo y no quiero, pero creo que ambas tenemos que llegar a un pacto mutuo, en el que cada una de nosotras tenga su espacio propio y un poquito de intimidad.

Si alguno de vosotros se ve reflejado, me encantaría recibir vuestros comentarios. También admito críticas, siempre y cuando sean constructivas. Me despido con un instructivo vídeo (en inglés), que espero que os haga sonreir 🙂


¡Imaginación sin límites a través de Internet!

In Seguridad on March 31, 2010 by tecnologyantivirus Tagged: , , , ,

Publicado por Leyre Velasco, Marzo 2010

Las redes sociales ofrecen una oportunidad maravillosa para expresar nuestros puntos de vista e inclusive, sin darnos cuenta, para transformar el mundo. Piensa cómo los políticos utilizan las redes para hacer llegar su mensaje a través de Facebook, Twitter y otras plataformas. ¿Recuerdas la campaña Yes, you can (Sí, tú puedes)? O los famosos que utilizan estas plataformas para promocionar su imagen o, a veces lo que consiguen es destruirla por completo 😉


Para todos ellos, el acceso a Internet es fácil; todos tienen ordenadores conectados a la red y grandes infraestructuras para moldear sus audiencias a su antojo. Bueno, para ser políticamente correcta, para darse a conocer 😉

Sin embargo, hoy quisiera rendir un pequeño homenaje a aquellas personas con dificultades para comunicarse a través de la red ya sea por falta de recursos, problemas económicos,… y cómo a través de la imaginación, superan todos estos obstáculos. Por ejemplo, Yoani Sánchez, gran blogger cubana, que ha hecho realidad el dicho de ¡imaginación al poder!

Yoani ha encontrado la forma de publicar su propio blog, Generación Y, a pesar de la censura en su país. ¿Cómo? Bueno, ella graba sus webcasts en cintas y se las regala a personas sin recursos, pide a la gente que cree cuentas de Twitter desde su teléfonos móviles con los nombres de los bloggeros cubanos y luego reenvíen por SMS los mensajes enviados para ellos, compartiendo de esta forma las comunicaciones a través de Internet con otras personas, etc.

La misma situación también está presente en África. Mint Ainina, editor de la edición francesa de Calame, semanario independiente prohibido por el Gobierno de Mauritania, explica al hablar de la utilización de Internet en este continente: “En cuanto a la cuestión de si el analfabetismo es una barrera para el acceso a Internet, pronto te das
cuenta de que este problema se ve superado por los acontecimientos. Siempre hay alguien en los cibercafés que puede escribir mensajes a los que no pueden escribir,… ” … O el desarrollo de asociaciones en las aldeas donde no hay teléfonos y se comunican a través de Internet. O bien van hasta la ciudad, o dejan un mensaje a un conductor que va a la ciudad y éste envía los correos electrónicos mientras recoge el correo.  Nota: se puede leer el artículo completo en, sólo disponible en inglés.

Incluso las empresas han ideado formas innovadoras para poner la red a disposición de los ciudadanos! Sí, Google ha desarrollado una divertida ybrillante iniciativa que os dejará sin habla!

¡Conoce los autobuses de Internet Google!

¿Conoces más ejemplos que ilustren cómo la imaginación puede romper las barreras y acercar a todos el enorme potencial de las redes sociales?