Posts Tagged ‘reputation’


#Beckham #H&M #Superbowl sets Twitter on fire and some get burnt

In Social networks,Twitter on February 15, 2012 by tecnologyantivirus Tagged: , , , , , ,

Published by Leyre Velasco

Journalists, politicians, singers, writers, actors and actresses, more and more people from all sections of society join Twitter to share their life with the rest of the world. Some write directly what comes into their head, without help or supervision of an expert in social media.

Are they really aware that, due to the nature of the Twitter network, they are taking major risks? The most notorious one: being wrong … publicly. Being famous, your reputation is at stake. It’s like when a politician is betrayed by a microphone taping “off-the-record” conversations. On Twitter, what you say, how you say it and when you say it, matters. The image of these personalities can get easily damaged to a greater or lesser extent.

The reasons are varied. From blatant typos, lack of general knowledge, unfortunate expressions to, in the worst case scenario, incendiary and offensive tweets to the community.

Let’s take a look at a few curious examples:

  • Lautaro, the younger brother of Gonzalo Higuain, Real Madrid player, recently wrote a strong message against Jose Mourinho in the social network. Soon afterwards, the message was deleted, but by then, it was too late. This is what happened: A day before the second leg match between Barcelona and Real Madrid, when his girlfriend asked him on Twitter about the possible departure of Mourinho from Real Madrid, he replied: “It’s the best thing he could do because he is a son of a .. and a chicken who does not know how to outplay Barca (or words to that effect). Oh, don’t bother looking for Lautaro’s Twitter account because it no longer exists.
  • Alejandro Sanz certainly writes (or used to write) his tweets himself. His blatant spelling mistakes prove this point. As a result of the harsh criticism he received after a particularly infamous typo, the artist quit the social network. Later on, he reflected on it and justified the mistake on the grounds that his finger had played a trick on the computer keyboard. Whatever. Thanks Alejandro for returning to the network. These lapses generate TT which are pricelessly hilarious!
  • But the issue could  get embarrassingly serious. How about what happened to the actor who first got 1 million followers on Twitter? We are speaking about Ashton Kutcher. Months ago, he posted a tweet endorsing the late Jo Paterno, Pennsylvania State University’s American football  coach condemning his firing. Almost immediately, he was inundated with a flood of angry replies. Why? Because the reason behind the sacking had to do with Paterno’s involvement with child abuse. He later deleted the tweet and apologized, but by then the comment had been retweeted so many times, the damage had been done.
  • But, of today’s and probably most recent Twitter faux-pas, on a scale of 1 to 10, the case reported by the prestigious paper The New York Times gets a 10.
    Just imagine the scene: The Superbowl. Advertising on a giant digital, mega-cool screen with stars like Madonna performing or David Beckham’s ad for H&M underwear on full display. A rate of 10,000 tweets per second during the last three minutes of the game.
    Roland Martin, journalist of the CNN, issues the following tweet during the event: “If a dude at your Super Bowl party is hyped about David Beckham’s H&M underwear ad, smack the ish out of him! #superbowl.”
    The reactions of gay rights groups were immediate. So much so that in the end, even after Mr. Martin and CNN issued the pertinent apologies, we can say that the tweet has cost him the job.

Perhaps this is the downside of free expression in the social networks, where everything is under the watchful gaze of thousands of Twitter users who forgive but don’t forget.

In my opinion, spelling errors are revealing yet excusable, especially because the perpetrator, surely out of ignorance, is not even aware that he is making a mistake. Just a consequence of his sheer lack of attention during spelling and language classes at school.

Something of a different nature is when people from a certain position of influence, say journalists or politicians, express hurtful and offensive thoughts. Therefore, this is my recommendation: Think before you tweet.

Now, to which point should you constrain your natural thoughts? Where is the limit of freedom of speech?

What do you think? We invite you to send us your comments, but remember, if we deem them offensive, they will not see the light 🙂 That is the advantage of having a moderated blog. Without acrimony.



Do we lie more on social networking sites?

In Social networks,Twitter,Uncategorized on January 18, 2012 by tecnologyantivirus Tagged: , , , , , ,

Published by Leyre Velasco

There can be no denying that social networking is booming, to the point that head-hunters are increasingly using social media to find and research candidates, as we explained on a previous post on online reputation. That’s why it is so important to take good care of it.

However, can you build a certain online reputation deliberately? Well, yes you can. Nevertheless, it will most likely be a reputation based on exaggeration and, occasionally, sheer lie. The Straight Talking Report, a survey commissioned by UK insurance company Direct Line, has revealed that people are more likely to lie on social networking sites like Twitter than in a face-to-face conversation. According to the research, only one in five people claim to be more honest on Twitter or via text messages, compared to a third who say that they are more frank when talking to someone in real life.

In addition, men tend to lie more via text messages than women (17 percent of men compared to 21 percent of women). Another nugget: Women are less likely to be truthful in person than men, with 12 percent more men claiming to be honest face-to-face than women.

In my opinion, this is perfectly normal for a number of reasons:

Firstly, lying is an in-built part of human nature.

Secondly, there is no body language on the Web, and we all know that in real life there are sometimes subtle movements –a gesture, a look, a blush – that can help to differentiate between a lie and the truth.

And finally there is the concept of the relationship between mask and online identity as defined by Dorian Wiszniewski and Richard Coyne. Basically, they point out that whenever an individual interacts in a social sphere they portray a mask of their identity. And this is even more so when social interaction takes place on the Internet, due to the conscious decisions made by the individual to manage their online reputation.

Social networks like Facebook let you design your own image through posts, tweets, comments, opinions, etc. It is obvious that slightly molding the ‘real you’ is absolutely normal as when you are online anyone can see you, read your comments and opinions, etc… and you are more exposed to criticism. Everything depends on the level of honesty you have when creating your online reputation.

What about you? Where do you have your most honest interactions – online or off?


Take charge of your online reputation

In Security,Uncategorized on September 28, 2011 by tecnologyantivirus Tagged: , ,

Published by Blanca Carton, September 2011

In the past, looking for a job basically involved checking out the classified ads in the local newspaper or handing your resume out to relatives and friends in case any of them knew of a job you could fill. Today, in addition to this, you must also post your resume on the top job sites: InfoJobs (, Monster (, LinkedIn (,… 

Companies turn to these sites to select candidates quickly and easily. During the selection process they gather both ‘traditional’ information on applicants (education, work experience, etc) and also data regarding their online reputation. 

Bear in mind that “First impressions are now shaped by the digital footprint you leave online, long before you meet someone in person”. “When you consider search engines are the first place people go to search for information, you can see that understanding your online reputation, as well as the techniques to protect, manage and enhance it has never been more important” (source: Ben Cotton “5 basic things you should be doing to manage your online reputation”).

Just like in real life, your online reputation will follow you everywhere, for good or bad: the way you interact on the Web with companies, teachers, students, friends, relatives…, your posts and tweets (your interests, what you share and who you share it with), etc.

What are the conclusions that a recruitment agency tracking you online might reach? Maybe you want companies interested in hiring you to see that you are someone who likes solving problems, researching or sharing information, etc.

Having a good professional online reputation will work in your favor. Keep protecting it. If, however, you have spent all these years posting inappropriate comments, photos or content, don’t sweat it, you can still restore it.  

Here are some basic tips to manage your online reputation:

Understand your current online reputation

  • Discover what websites the Internet equates with you. Begin with a simple search of Google, Bing or Yahoo for your name. Don’t just look for your first name and last name. Enter your first and last name, the + symbol and the place you study or work at… You can also perform searches on people search engines, like or for more information.
  • If, during your search, you discover that your identity has been stolen without your knowledge, report it. It is a crime.
  • Remember that in order to prevent identity theft you must keep a good antivirus installed on your PC. Don’t forget this when you surf the Web or interact on social networks.
  • If, once you have analyzed the results, you realize that you need to clean up your online reputation, you can request to cancel inactive or inappropriate profiles, delete certain content or hire the services of a company specialized in cleaning up online profiles. Wipe the slate clean as they say.

What to do next:

  1. Don’t lie. When you are interacting with people online, be honest and never pretend to be someone else.
  2. Keep your ‘professional’ identity (sites dealing with your professional life) separate from your ‘personal’ identity (sites where you interact with friends, etc in a more relaxed way).
  3. Pay attention to your privacy settings on the different sites (LinkedIn, Facebook, or Twitter). Set proper restrictions and permissions. Bear in mind that anything you post on the Internet with public permissions will be immediately made public for everybody to see.
  4. Take part in social media regularly and create constructive content (blogs, podcasts, videos or photo albums). This will improve your reputation in recruiters’ eyes, as they will see that these contents take planning, creativity and compromise.
  5. Finally, monitor how often your name is mentioned on the Web. How? You can use free tools like Google Alerts. This tool will send you an email whenever your name is mentioned on the Internet.

I hope you find these tips useful to avoid any nasty surprises with your online reputation :-).