Archive for the ‘Twitter’ Category


#Beckham #H&M #Superbowl sets Twitter on fire and some get burnt

In Social networks,Twitter on February 15, 2012 by tecnologyantivirus Tagged: , , , , , ,

Published by Leyre Velasco

Journalists, politicians, singers, writers, actors and actresses, more and more people from all sections of society join Twitter to share their life with the rest of the world. Some write directly what comes into their head, without help or supervision of an expert in social media.

Are they really aware that, due to the nature of the Twitter network, they are taking major risks? The most notorious one: being wrong … publicly. Being famous, your reputation is at stake. It’s like when a politician is betrayed by a microphone taping “off-the-record” conversations. On Twitter, what you say, how you say it and when you say it, matters. The image of these personalities can get easily damaged to a greater or lesser extent.

The reasons are varied. From blatant typos, lack of general knowledge, unfortunate expressions to, in the worst case scenario, incendiary and offensive tweets to the community.

Let’s take a look at a few curious examples:

  • Lautaro, the younger brother of Gonzalo Higuain, Real Madrid player, recently wrote a strong message against Jose Mourinho in the social network. Soon afterwards, the message was deleted, but by then, it was too late. This is what happened: A day before the second leg match between Barcelona and Real Madrid, when his girlfriend asked him on Twitter about the possible departure of Mourinho from Real Madrid, he replied: “It’s the best thing he could do because he is a son of a .. and a chicken who does not know how to outplay Barca (or words to that effect). Oh, don’t bother looking for Lautaro’s Twitter account because it no longer exists.
  • Alejandro Sanz certainly writes (or used to write) his tweets himself. His blatant spelling mistakes prove this point. As a result of the harsh criticism he received after a particularly infamous typo, the artist quit the social network. Later on, he reflected on it and justified the mistake on the grounds that his finger had played a trick on the computer keyboard. Whatever. Thanks Alejandro for returning to the network. These lapses generate TT which are pricelessly hilarious!
  • But the issue could  get embarrassingly serious. How about what happened to the actor who first got 1 million followers on Twitter? We are speaking about Ashton Kutcher. Months ago, he posted a tweet endorsing the late Jo Paterno, Pennsylvania State University’s American football  coach condemning his firing. Almost immediately, he was inundated with a flood of angry replies. Why? Because the reason behind the sacking had to do with Paterno’s involvement with child abuse. He later deleted the tweet and apologized, but by then the comment had been retweeted so many times, the damage had been done.
  • But, of today’s and probably most recent Twitter faux-pas, on a scale of 1 to 10, the case reported by the prestigious paper The New York Times gets a 10.
    Just imagine the scene: The Superbowl. Advertising on a giant digital, mega-cool screen with stars like Madonna performing or David Beckham’s ad for H&M underwear on full display. A rate of 10,000 tweets per second during the last three minutes of the game.
    Roland Martin, journalist of the CNN, issues the following tweet during the event: “If a dude at your Super Bowl party is hyped about David Beckham’s H&M underwear ad, smack the ish out of him! #superbowl.”
    The reactions of gay rights groups were immediate. So much so that in the end, even after Mr. Martin and CNN issued the pertinent apologies, we can say that the tweet has cost him the job.

Perhaps this is the downside of free expression in the social networks, where everything is under the watchful gaze of thousands of Twitter users who forgive but don’t forget.

In my opinion, spelling errors are revealing yet excusable, especially because the perpetrator, surely out of ignorance, is not even aware that he is making a mistake. Just a consequence of his sheer lack of attention during spelling and language classes at school.

Something of a different nature is when people from a certain position of influence, say journalists or politicians, express hurtful and offensive thoughts. Therefore, this is my recommendation: Think before you tweet.

Now, to which point should you constrain your natural thoughts? Where is the limit of freedom of speech?

What do you think? We invite you to send us your comments, but remember, if we deem them offensive, they will not see the light 🙂 That is the advantage of having a moderated blog. Without acrimony.



Do we lie more on social networking sites?

In Social networks,Twitter,Uncategorized on January 18, 2012 by tecnologyantivirus Tagged: , , , , , ,

Published by Leyre Velasco

There can be no denying that social networking is booming, to the point that head-hunters are increasingly using social media to find and research candidates, as we explained on a previous post on online reputation. That’s why it is so important to take good care of it.

However, can you build a certain online reputation deliberately? Well, yes you can. Nevertheless, it will most likely be a reputation based on exaggeration and, occasionally, sheer lie. The Straight Talking Report, a survey commissioned by UK insurance company Direct Line, has revealed that people are more likely to lie on social networking sites like Twitter than in a face-to-face conversation. According to the research, only one in five people claim to be more honest on Twitter or via text messages, compared to a third who say that they are more frank when talking to someone in real life.

In addition, men tend to lie more via text messages than women (17 percent of men compared to 21 percent of women). Another nugget: Women are less likely to be truthful in person than men, with 12 percent more men claiming to be honest face-to-face than women.

In my opinion, this is perfectly normal for a number of reasons:

Firstly, lying is an in-built part of human nature.

Secondly, there is no body language on the Web, and we all know that in real life there are sometimes subtle movements –a gesture, a look, a blush – that can help to differentiate between a lie and the truth.

And finally there is the concept of the relationship between mask and online identity as defined by Dorian Wiszniewski and Richard Coyne. Basically, they point out that whenever an individual interacts in a social sphere they portray a mask of their identity. And this is even more so when social interaction takes place on the Internet, due to the conscious decisions made by the individual to manage their online reputation.

Social networks like Facebook let you design your own image through posts, tweets, comments, opinions, etc. It is obvious that slightly molding the ‘real you’ is absolutely normal as when you are online anyone can see you, read your comments and opinions, etc… and you are more exposed to criticism. Everything depends on the level of honesty you have when creating your online reputation.

What about you? Where do you have your most honest interactions – online or off?


Twitter Etiquette

In Twitter,Uncategorized on November 23, 2011 by tecnologyantivirus Tagged: , , ,

Posted by Leyre Velasco

As we have previously said in many posts, social networks enable communication among millions of users from around the globe. And, just like any form of communication, the Internet is a community that has its own form of etiquette. In my own case, I just have to look at how my Facebook friends or the people I follow on Twitter behave to know how to act, as it is users themselves that have made these rules.

Today, we’ll help you avoid the biggest etiquette pitfalls with these tips:

  1. Thank people for their retweets. On Twitter, a ‘retweet’ (or RT) is a previously tweeted message that you share with your followers. It is important to thank for RTs on social media. There are several ways to thank someone for a retweet, and some of them are really funny, as you can see in the following article: 30 Ways to Say Thank You for a Re-Tweet.
  2. Use #FF: On Twitter, keywords are preceded by # symbols (or hashtags). If you tag a user name and then the hashtag #FF or Follow Friday, you are signaling to your followers that you endorse those people and they are worth being followed. Now, if someone has included you in a #FF list, you should give them a #FF recommendation as well, thank them for doing so, or both.
  3. Attempting to follow someone and then unfollow them before they can follow you is considered rude.
  4. Don’t ask your friends for a RT of your tweets. Retweeting a message should be a personal option. If someone likes your tweets, they will retweet them, don’t worry.
  5. Don’t use Twitter to promote yourself. Some people only tweet their own blog posts or use Twitter for their own professional gain only.
  6. Avoid bombarding your followers with tweets that will flood their timeline. Even if you think your tweets are irresistible…

Well, these have been a few tips on Twitter etiquette. I must admit I don’t always follow them and it is not out of rudeness, as I am truly convinced of the value of good manners, but sometimes I don’t have as much time as I’d like to fulfill the protocol to return mentions, retweets or follow fridays. And on the social networks just like outside the net, I don’t think an untimely response is considered good manners 😉

How do you act on the Web?